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Decathlon: Ready to Play?

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Decathlon, the third biggest sports company in the world, today relaunches its brand to reflect its transformation from French retailer to global sports brand, in partnership with global brand consultancy Wolff Olins.
Credits Other credits

Brand: Decathlon Brand Platform Global Launch

Client name: Celeste Raphael Goumain, Erwan Soquet, Lola Le Blanc, Caroline Marien, Jean Chevalier, Guillaume Ramond and Vitor Tovar

Agency

Social creative: Chelly Brown

Agency Planning Team: Alice Aldridge and Rebecca Brett

Agency Account Team: Bruna Bechelli, Pink Kitsawat, Kenza Chakib, Alexandra Sandford-Smith and David Stokes

Agency Assistant Producer: Kieran O’Malley

Agency Designer: Simon Dilks and Dian Sofia

Production

Post-production Company: Coffee & TV

Sound studio: Sine Audio

Audio Post-production: Sine Audio

Local Production Company: Gatehouse Commercials

Director: Meghan Daniels

Production Co. Producer: Nick Voortman

Photographer: Tom Sloan

Photographer Agent: LalaLand Artists

Retouching: Studio Private

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