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In celebration of World Cleanup Day, newly recognised on the UN Calendar of International Days in 2024, taking place this Friday, September 20, DECATHLON is launching “Rentals for … read moreRubbish”, a program that will reward customers for cleaning up their local areas by offering money off rentals on a range of sports equipment, including bikes, paddleboards, and camping gear. To bring the initiative to life, Decathlon has partnered with Planet Patrol, a non-profit organisation focused on environmental action and data collection, particularly the protection of the UK’s waterways and blue spaces. Developed with AMV BBDO, as part of the Ready To Play? platform launched earlier this year, the initiative encourages participants to collect litter in their local areas, record their findings in the free Planet Patrol App, and then dispose of it responsibly at home or through local recycling facilities. The more litter collected, the greater the discount on rental gear achieved.
read less...Client name: Izabella Angelova
Agency
Agency Planning Team: Joe Smith and Rebecca Brett
Agency Account Team: Bruna Bechelli, Pink Kitsawat and Kenza Chakib
Agency Production Team: Ian Whittle, Maggie Scriven and Josh Clark
Agency Designer: Dian Sofia and Frankie Leeks
Production Company: studioBEAM, Beautiful Wonder, Planet Patrol and OCD Studio
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