TV ad: Decathlon: Ready to Play?

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Decathlon, the third biggest sports company in the world, today relaunches its brand to reflect its transformation from French retailer to global sports brand, in partnership with global brand consultancy Wolff Olins.

Category Other
Client Decathlon
Agency AMV BBDO, London
Production Magna Studios
Country United Kingdom
Uploaded 19 March, 2024

Credits

Director
Hector Dockrill
Chief Creative Officer
Nick Hulley
Chief Creative Officer
Nadja Lossgott
Executive Creative Director
Laura Rogers
Creative Director
Jack Smedley
Creative Director
George Hackforth-Jones
Creative Director/ art director
João Paulo Testa
Creative Director/ writer
Tim Riley
Creative Director/ art director
Michael Jones
Agency Producer
Nick Godden
Agency Producer
Rhiannon Nicol
Production Company Producer
John Bannister

Other credits

Brand: Decathlon Brand Platform Global Launch

Client name: Celeste Raphael Goumain, Erwan Soquet, Lola Le Blanc, Caroline Marien, Jean Chevalier, Guillaume Ramond and Vitor Tovar

Agency

Social creative: Chelly Brown

Agency Planning Team: Alice Aldridge and Rebecca Brett

Agency Account Team: Bruna Bechelli, Pink Kitsawat, Kenza Chakib, Alexandra Sandford-Smith and David Stokes

Agency Assistant Producer: Kieran O’Malley

Agency Designer: Simon Dilks and Dian Sofia

Production

Post-production Company: Coffee & TV

Sound studio: Sine Audio

Audio Post-production: Sine Audio

Local Production Company: Gatehouse Commercials

Director: Meghan Daniels

Production Co. Producer: Nick Voortman

Photographer: Tom Sloan

Photographer Agent: LalaLand Artists

Retouching: Studio Private

Decathlon: Ready to Play?

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Decathlon: Ready to Play?

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