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Berger: Tape
For over 100 years, Berger has been the painters’ secret. Speaking to trade painters directly, the new campaign shines a light on their unique experiences and tricks of the trade they use to put them ahead of the game.
By demonstrating Berger’s intimate knowledge of the ins and outs of their profession, the brand is positioned as the paint of choice for trade painters. Berger is the paint for painters in the know.
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