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Outdoor

Berger: The Painter's Secret

For over 100 years, Berger has been the painters’ secret. Speaking to trade painters directly, the new campaign shines a light on their unique experiences and tricks of the trade they use to put them ahead of the game.

By demonstrating Berger’s intimate knowledge of the ins and outs of their profession, the brand is positioned as the paint of choice for trade painters. Berger is the paint for painters in the know.
Credits Other credits

CLIENT:



Client: DuluxGroup / Berger



General Manager – DuluxGroup Limited: Richard Hansen



Dulux Decorative Marketing Manager: Therese Winterburn



Brand Manager – Berger: David Adams



Product Manager – Dulux Trade: Judy Liao







AGENCY:



Senior Business Director: Jessie Mitchell



Business Director: Jiaan Koch



Business Manager: Sam Simpson



Head of Planning: Matt Pearce



Planner: Sophia Loschiavo

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