PSA: The Odd Dot Selfie

In the heart of Bangladesh, where silence often shrouds the pain of gender-based violence, a spark of change ignited. It was the "Odd Dot Selfie" campaign—a bold move that turned a hidden age-old practice on its head to give voice to the voiceless. The movement was driven by an insight and the desperate need for a change. The traditional 'Tip', a symbol of beauty, strength and happiness for Bengali women, leveraged as a rallying cry against abuse. This idea tapped into the very essence of Bengali culture, where symbols carry deep meaning and resonate with the collective consciousness. With passionate execution, the campaign reached far and wide. Over 100 prominent celebrities and influencers joined the movement, sharing their stories of abuse with an 'Odd Dot Selfie' which inspired thousands of women to do the same. The social media echoed with the voices of women demanding a change. In just 30 days, over 68,000 women from diverse backgrounds joined the cause, making #OddDotSelfie the #1 trending hashtag across social media platforms.