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With a rich history of using its fragrances to ignite attraction, LYNX presents "The Power of a Fragrance". The multi-market campaign taps into the rising trend of dark humor, featuring LYNX Blue Lavender, a standout scent from the NEW Fine Fragrance Collection.
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Executive Creative Director
Creative Director
Creative Director
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Account Director
Client Services Director
Music Supervisor
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Client
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Client: Unilever Axe-Lynx
Client Team: Caroline Gregory, Matthew Yocum
Client Regional Producer: Attilio Gianfrancesco / Lorraine Warner
IPG/Unilever Lead: Federico Duberti
Agency: Lola-MullenLowe
Executive Creative Director: Tomás Ostiglia.
Creative Director: Jorge Zacher, Dante Zamboni.
Creative Team (Robbery): Augusto Callegari, Pedro Mezzini.
Creative Team (Funeral): Lucía Villalva, Corina Martínez Panés
Account Team: Tom Elliston, Oscar Fernandez Baca
Agency Producer: Felipe Calviño
Music Supervision - Big Sync Music
Senior Music Supervisor - Alicia Leinot
Production: Czar.be
Director: Lionel Goldstein
Executive Producer: Eurydice Gysel
Producer: Lander Engels
DOP: Grimm Vandekerckhove
Set Designer: Pepijn Van Looy
Casting: Sasha Robertson Casting
Editor: Manu Van Hove
Grading: Olivier Ogneux
Online Graphics: Dries Derycke
Post Production: Czar.be
Post Producer: Bieke De Keersmaecker
Sound & Mixing studio: Senstudio
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