Outdoor ad: McDonald’s Canada: Mural activation for Calgary Stampede

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For this year’s Stampede, McDonald’s Canada is lighting up the town with an eye-catching series of hand-painted murals as a tribute to Canadian agriculture, and to celebrate the nearly 50,000 farmers and ranchers who make its menu possible.

The striking out-of-home campaign features a series of paintings by artist Jess Franks. These pieces add a twist to the classic Western film trope of riding into the sunset, by showing ranchers heading towards the glow of McDonald’s iconic golden arches against the Calgary landscape.