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NZ Transport Agency Waka Kotahi: Mathew

NZ Transport Agency Waka Kotahi's latest motorcycling safety campaign 'Hard Lessons' is based on the thinking that there's a lesson in every crash. But, for a number of reasons, riders don't always like to talk about them. This campaign is about getting experienced riders to talk openly about their crashes to prevent other riders from learning the same way.
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Senior Finished Artist: Phillip Cartwright

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