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Binge: House of the Dragon Hot Sauce
To get House of the Dragon fans breathing fire ahead of the season 2 launch we created dueling hot sauces. Working closely with cult hot sauce label ‘Bunsters’ we developed two unique (and f**king hot) recipes for each of the warring houses. Inspired by famous brand rivalries like Adidas and Puma, we created two fictitious brands and promoted them as such, then invited fans to choose team green or team black via our Dracarys and Revenge sauces.
Thinkerbell: Taylor York - PR Group Account Director |
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