Print ad: Binge: House of the Dragon Hot Sauce

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To get House of the Dragon fans breathing fire ahead of the season 2 launch we created dueling hot sauces. Working closely with cult hot sauce label ‘Bunsters’ we developed two unique (and f**king hot) recipes for each of the warring houses. Inspired by famous brand rivalries like Adidas and Puma, we created two fictitious brands and promoted them as such, then invited fans to choose team green or team black via our Dracarys and Revenge sauces.

Category Online services
Client BINGE
Agency Thinkerbell
Country Australia
Uploaded 19 July, 2024

Credits

Chief Creative Officer
Tom Wenborn
National Chief Creative Officer
Jim Ingram
Senior Copywriter
Zander Williment
Senior Art Director
Felix Ettelson
Creative Director
Jonny Rands
Head of Art
Marcus Byrne
Head of Craft
Keir Vaughan
Group Account Director
Alice Tschuchnigg
Designer
Jared McDowell
Chief Executive Officer
Margie Reid
General Manager
Phillippa Netolicky
Chief Strategy Officer
Adam Ferrier

Other credits

Thinkerbell: Taylor York - PR Group Account Director

Thinkerbell: Charlie Marchant - PR Senior Account Manager

Client – BINGE

Fiona King - BINGE Marketing Director

Kara McEwan - Head of Marketing

Alen Delic - Head of Social

Chelsea Metaxas - Senior PR Manager

Production – Hotel Bell

Ally Curtis - Producer

Chas Mackinnon - Photographer

Hot Sauce

Renae Bunster - Global President, Bunsters

Photographer

Chris Hillary - Chillary

Stylist

Bianca Milani - Stylist, Self-employed

Binge: House of the Dragon Hot Sauce

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