Whānau Ora: Real Time Reo

In celebration of Te Wiki o te Reo Māori (Māori Language Week), Whānau Ora has launched an innovative digital out-of-home campaign, ‘Real-Time Reo’.


Designed to make te reo Māori a part of everyday life, Real-Time Reo is a small step in the long journey of revitalising the indigenous language of New Zealand.


A study in the ‘Journal of Memory and Language’ demonstrated that when new language vocabulary was learned within meaningful contexts (like applicable phrases and timely sentences), learners had a 60% higher retention rate compared to those who learned the words in isolation.”


Motion Sickness worked closely with LUMO (Digital OOH supplier) to build a custom dashboard that responds to live data—such as weather, time of day, sporting events, and breaking news—with relevant phrases and translations, turning every moment into an opportunity to learn and celebrate te reo Māori.