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Top 6: October 9th 2024
Outdoor
Menulog: Menulog: Beatboards
Top 6: October 9th 2024
As a brand rooted in hip-hop and music culture, Menulog (the Aussie version of delivery service JustEats), wanted to create something true-to-brand to show off the range of their offering.
To do so, they created Beatboards - an OOH campaign that played on recognisable hip-hop beats with lyrics that connected to the type of items you can order on their app. To further delivery joy, the QR codes attached didn’t scan through to the app, but to the full track referenced in the headline.
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