HOKA: In Full Flight

The series, developed by Ogilvy UK, celebrates the synergy between a ‘runner’s high’ and creative flow, both of which evoke feelings of euphoria and a state of ‘full flight’. The first episode, which launched across Instagram, YouTube and HOKA’s website, is supplemented by CRM and paid media. It sees the brand partner with pioneering DJ and amateur runner Chris Luno. Shot in Europe’s techno oasis Berlin, he speaks about the elation he gets from running, and how it inspires his creative process. The content switches between shots of Chris running and DJ’ing across Berlin to amplify the emotional impact they both have on him.