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HOKA: Fly Human Fly
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Autumn de Wilde directs the final spot of shoe brand HOKA’s global campaign FLY HUMAN FLY, created through agency Anomaly. The third and final film in the campaign celebrates Anacapa 2 GTX, the brand's most earth-conscious hiking boot to date. Director Autumn de Wilde brings beauty and emotion to hiking, while her frequent collaborator choreographer Ryan Heffington visualises the joy of hiking through music and movement. The campaign, which celebrates the limitless possibility of flight, by empowering all humans to experience joyful movement together, marks the brand's most extensive globally integrated marketing campaign to date, and notably its first since becoming a billion dollar brand in 2022.
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