La Roche-Posay: The Spot

Ogilvy Sydney has combined with Glue Society and The Beautiful and Useful Studio, to create an art installation for Sculptures By The Sea on popular Tamarama Beach in Sydney. 'The Spot', a 20 meter wide melanoma, is an important public service message highlighting skin cancer. 'The Spot' started as a five lump at Sculptures By The Sea but then continued to grow throughout the Festival. Ogilvy also partnered with La Roche-Posay and Bristol Myers Squibb on the installation.