Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Outdoor

Knorr: Sinigang Bowl, 2

A 59-foot diameter fountain in Mall of Asia, the biggest mall in the Philippines, was turned into a giant Sinigang bowl—Filipinos’ beloved tamarind soup. Each vegetable and meat slice, reaching dimensions up to 18 ft., were made with curves and texture to appear as realistic and crave-worthy as possible. The water in the fountain was dyed the same rich color of Sinigang. Perforated hoses at the fountain’s base were connected to smoke machines, giving the illusion of rising steam from a piping hot bowl of soup. The steam was also infused with Sinigang essence, allowing the soup’s signature sour savory-aroma to waft into the air. Several publications and news outlets featured the giant installation after Knorr’s mouthwatering display stirred up quite the clamor.
Credits Other credits

Art Intern: Kirstenn Ventura

Managing Partner: Jake Yrastorza

Group Account Director: Micco Balana

Group Account Director: Bev Lubid

Account Director: Yosh Kikkawa

Associate Account Director: Adel Clemente

Account Supervisor: Sean Cu

Account Manager: Bea De Vera

Account Manager: Robert Pabiling

Media Director: Margie Husmalaga

Lead Buyer: Patricia Sy

Media Associate: Janna Tan

CLIENTS - KNORR

Unilever Foods Lead: Marinelle Villanueva

Knorr Brand Manager: Hanna Laurel-Villaroman

Knorr Assistant Brand Manager: Hannah Banocnoc

PRODUCTION - NCP EVENTS MANAGEMENT, INC.

Executive Producer: Nathaniel Castro

Project Manager: Bernard Ferrer

Assistant Project Manager: Hazelle Monteverde, Joyce Castro, Vince Barnachea

Production Design Head: Butch Garcia

Fabrication/Master Setman: Randy Mendoza

Lights and Sound: Roland Paulo Torres

Setmen:

Jessie Garcia

Mikki Castro

Charlie Estadilla

Charles Estadilla

Jpee Bulan

Dindo Capillan

Ronie Tribucias

Opero Legaspe

Leonilo Andeza

Reylan Tribucias

Becar Lambojo

Janno Gunzales

Danny Gunzale

Randy Mendoza

Sahra Ladra

Augusto Balagtas

Roldan Clariza

Angelus Cailao

Nelson Gonzales

Jayson Hinampas

Aries Aragones

Nico Gabin

Randie Reyes

Samuel Ladra

Mark Anthony Cailao

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news