Tourism Australia's 'Transformation' Campaign launched today and was conceived and ultimately produced by film writer/producer/director Baz Luhrmann.
After Luhrmann's experience … read morecollaborating with Revolver on his first and only previous campaign, Chanel's 'No.5: The Film' which starred Nicole Kidman, Luhrmann again asked Revolver to be involved. Luhrmann and his Bazmark production company teamed with Revolver and their award winning Director, Bruce Hunt, to execute the Tourism Australia production under Luhrmann's creative guidance.
Revolver also hooked in creative duo, Tony Banks and Paul Taylor of Day and Age, to work with Luhrmann on his concepts and knead the creative into script form.
In his role as producer/creative director on this project, Luhrmann worked closely with Bruce Hunt and Revolver's team, led by Executive Producer Michael Ritchie, nevertheless, the result is pure Luhrmann.
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