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This campaign aims to reinforce the many potential consequences of drink driving while at the same time evoking the social shame of getting caught by the police. The creative executions take the familiar sound of the censorship ‘bleep’ and match it to the ‘beep’ of the breathalyser unit.
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Speed is the number one illegal behaviour causing death and serious injuries on Western Australian roads. Explorative research revealed that a significant number of drivers who self-… read more
Category
Government
Client
Road Safety Commission
Agency
Gatecrasher Advertising, Perth
Production
Stir Fry
Country
Australia
Uploaded 27 September, 2024
Credits
Director
Corrie Jones
Lori CanaliniCreative Director Creative Director
Lori Canalini
Henry BillingtonSenior Art Director Senior Art Director
Henry Billington
Adam BarkerCreative Director/ writer Creative Director/ writer
Adam Barker
Producer
Elsie Shaw
Producer
Jess Seinor
Sound Engineer
Brad Habib
Allan MylesDoP DoP
Allan Myles
Account Director
Magda Wood
Editor
Ben Wright
Tony ScampoliManaging Director Managing Director
Tony Scampoli
Account Executive
Chloe Foster
Grade
pete ritchie
Other credits
Client: Road Safety Commission
Manager, Marketing: Joanna Hynes
Campaigns Officer: Alisia Mumby
A/Strategic Communications Coordinator: Kirsten Brent
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