Tubi: Cowboy Head

Created by Mischief @ No Fixed Address, the ‘If It's In You, It's In Here’ brings to life the brand’s ‘See You In There’ tagline to life through a charming, unhinged spot that reflects the array of content to be found on Tubi. The hero of the 360 campaign - Tubi’s second Big Game appearance - is a 60-second spot called ‘Cowboy Head’. It follow the life of a man, born with something that makes him special: a love of Westerns, and a noggin to match. We watch as he's bullied in school and ostracised by those who don't love what he loves. Times change, westerns become cool and suddenly the stigma is gone. Instead of perpetuating the cruelty he experienced, he encourages those to embrace what they love, rather than conform to what's cool.