McDonald’s and Leo Burnett UK have tapped PRETTYBIRD director Paul Hunter to create the hero film for their new collaboration with rapper/singer-songwriter, Stormzy. The iconic fast … read morefood chain has teamed up with one of Britain’s most iconic artists to launch a new promotion that invites fans across the UK & Republic of Ireland to “Order like Stormzy”. The talent partnership between Big Mike and McDonald’s, led and managed by Red Consultancy, involves the reveal and launch of his signature combination: nine McNuggets, Fries, Sprite, Oreo McFlurry, and BBQ sauce. The campaign aims to celebrate the universal truth that everyone has their go-to McDonald’s order - even the biggest stars can’t resist a McDonald’s. At the heart of the campaign is a long-form film, which launches today. The film opens with Stormzy strolling into a McDonald’s, where he casually orders his meal. As the scene unfolds, customers across the UK—from families in the drive-thru to hairdressers, knitters, and students—are inspired to order The Stormzy Meal. But there’s a playful twist: as they order, Stormzy’s deep and unmistakable South London accent echoes from their mouths as they, quite literally, “Order like Stormzy.” The film also features a cameo appearance from national treasure Alison Steadman, who reveals The Stormzy Meal as her “favourite meal too” as well as a roster of emerging British content creators, championed by Stormzy.
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