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Top 6: February 19th 2025
Interactive
Flipkart Minutes: Rift to GiftTop 6: February 19th 2025
Forget the usual Valentine’s Day clichés! Flipkart Minutes is turning gift-giving on its head with its new “Rift to Gift” campaign created by 22feet Tribal Worldwide India. The campaign’s core idea? When you start an argument, your partner makes up with a better gift. The campaign launched with a bot (RiftToGift.com) that gives out clever “rift-starters” to shoppers to use on their partners, helping them navigate the sometimes tricky terrain of Valentine’s Day gifting with a dash of humour.
Business: Vanaja Pillai, Shikha Davessar, Zubin Sheriff, Apeksha Pandey, Varda Choudhary, Pratibha Sudarshan Also best this week |
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