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Last Saturday, March 15, during Consumer Week, Burger King® launched an unexpected stunt: the brand distributed exclusive discount coupons in a hyper-targeted, geolocated way, … read morestrategically placed in search results for competitor locations on Google Maps. Photos were taken and posted locally on the pages of over 1,000 competitor restaurants across 24 Brazilian states. This organic initiative took place on World Consumers' Day, one of the biggest retail dates in Brazil, aiming to grab consumers' attention and drive engagement. The insight came from a simple fact: competitors tend to lead in Google searches. But this time, on Consumers' Day, people searching for competitors ended up finding a reason to choose Burger King instead. Whenever consumers searched for competitor restaurants on Google, they would come across exclusive BK discount coupons embedded in the photos section of those locations on Google Maps—one of the most-used tools for deciding where to eat.
read less...President and CEO: Filipe Bartholomeu
CSO: João Gabriel Fernandes
Planning: Giovanni Pavan
Client Services: Renata Aline Carvalho, Barbara Rodrigues, Vanessa Bortolosso, and Shedia Marzouk
COO: Fernanda Tedde
AV Production: Diego Villas Boas, Victor Alloza, and Eriana Simões.
CDMO: Rafaela Melo De Oliveira Alves
Media: Francisco Custódio, Lucas Gilardino, Yara Siqueira, and Ana Felix
Head of Creative Technology: Lilian Cavallini
Head of Projects: Luan Henriques
SEO: Mayk Souza
Cultural Insights: Eduardo Selbach Nasi, João Calasans, Manuela Bueno, Suzana Takua, Ana Clara Barboza, and Erick Santos
Content: Agência Jotacom
Client Approval: Igor Puga, Giulia Galizia Queiroz, Pedro Henrique Laguardia, Juliana Monteiro, and Deborah Patrocinio
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