Tesco Mobile Ireland harnesses the power of humour and relatability to convey common phone behaviours in a new campaign from BBH Dublin and Mindshare. Directed by Jeff Lowe, the two … read more30” films comedically demonstrate cats commenting on their owners’ phone behaviours. Depicting a group of cats sharing a watercooler-type moment, bonding over their clingy owners and how they always stick weird ‘rectangles’ (phones) in their faces. The lead film opens with a group of cat friends discussing their humans’ strange behaviour. As one of them dryly recounts how their owner holds the ‘rectangle’ up to them and then looks at it and then holds it up again in a repetitive manner, the friends agree that this is confusing behaviour, with one adding that they keep flashing in her eyes. The first cat then looks behind the others and pauses for a beat before saying: “Hey Ted, how are you?” While the other cats were complaining about having their photos taken, it turns out that Ted has a much more embarrassing owner-related problem. “Bad,” he replies, in a tone that does not match the colourful wizard costume that his owner has lovingly dressed him up in.
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