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Tesco Mobile: This is Supermarket Mobile


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The 'Supermarket Mobile' campaign, rolls out from 2nd April across TV, OOH, PR and social, bringing to life all the ways that Tesco Mobile brings the best of Tesco to its network. The through-the-line campaign aims to connect with Tesco shoppers, highlighting all the unbeatable perks having your phone with the supermarket brings, including frozen contract prices, everyday value on the latest mobile phones, tech and wearables, as well as family perks and being able to help put food on the table with Clubcard Plus. Tesco has experienced a resurgence over the past six years. The supermarket now sits ahead of its big four competitors for customer satisfaction, likelihood to recommend, and buzz - and Tesco Mobile is bringing those ‘little helps’ to its customers.
Credits Other credits

Agency

BBH Strategists: Alice Walker and Harry Guild

BBH Strategy Director: Ed Kurland

BBH Account Executive: Ella McNicholas, Jack Smith

BBH Account Manager: Francesca Somerville, Emma Fry, Tina Rugiwa

BBH Account Director: Tessa Cranfield

BBH Business Lead: James Rice, Holly Ripper

BBH Assistant Producer: Michelle Hagen

Post Production: Electric Theatre Collective

Editor/Editing House: Owen Oppenheimer /The Quarry

Sound Studio: String and Tins

Music Supervisor: Hywel Evans/Amy Ho

BBH Producer: Mercedes Januszczak

CGI Artist: Chris Labrooy

Illustration Agency: Debut Art

Post Production Company and CGI Artist: Dippin’ Sauce

BBH Designer: Christian Kolodziejski

BBH Producer: Michelle Hagen

Creative Team: Lawrence Bushell and Luke Till

Mediacom Partner: James Parnum

Mediacom Business Director: Peter Skarparis

Mediacom Associate Director: Duncan Timlin

Mediacom Senior Planner: Jamie Utley

Mediacom Strategy Director: Jon Hildrew

Mediacom AV Associate Director: Nicholas Goodeve-Docker

Mediacom Digital Manager: Erica Dorigo

Mediacom Biddable Manager: Kathryn Turner

Mediacom Digital Planner Buyer: Shairah Habib

Client

CMO: Rachel Swift

Head of Brand and Marketing: Emma Herridge

Head of Customer Experience and Engagement: Simon Rogers

Campaign Lead: Lawrence Hamilton

Campaign Manager: Zea Westwick

Campaign Executive: Carolina Molina

Digital Marketing Lead: David Brewerton

Digital Marketing Manager: Rebecca Greenhalgh

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