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Tesco Mobile: Get Your Dream Phone For Less


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Tesco’s infamous Clubcard Prices have landed at Tesco Mobile with a new integrated campaign, launching from 1 October across TV, OOH, radio, PR and social, as the brand continues to bring the best of Tesco to mobile. Continuing its ‘Supermarket Mobile’ positioning, Tesco Mobile is reinventing mobile value like only a supermarket can. Customers can now use their Tesco Clubcard to access lower prices and make their dream phone a reality. Showing their commitment to incomparable value and being on the customer’s side, Tesco Mobile is rewarding Clubcard members with exclusive access to a trolley load of deals on pay monthly and SIM only contracts, SIM free devices and Samsung tech. Customers who don’t yet have a Clubcard can easily get discounts by downloading the Tesco Grocery & Clubcard app from the app store, or signing up on the Clubcard website.
Credits Other credits

Client

CMO: Rachel Swift

Head of Brand and Marketing: Emma Herridge

Head of Customer Experience and Engagement: Simon Rogers

Campaign Lead: Lawrence Hamilton

Campaign Manager: Helga Zink

Campaign Executive: Andy Ward

Digital Lifecycle Manager: Rebecca Greenhalgh

Agency

BBH Strategists: Alice Walker, Harry Guild

BBH Strategy Director: Ed Kurland

BBH Account Manager: Ella McNicholas

BBH Account Director: Tessa Cranfield, Francesca Somerville

BBH Business Lead: Holly Ripper

Production

Post Production: Electric Theatre Company

Print Credits

BBH Producer: Laura Thompson

CGI Artist: Chris Labrooy

Illustration Agency: Début Art

Post Production Company: Wellcom Worldwide

Media Credits:

Mediacom Partner: James Parnum

Mediacom Business Director: Peter Skarparis

Mediacom Associate Director: Duncan Timlin

Mediacom Senior Planner: Jamie Utley

Mediacom Strategy Director: Greg Newman

Mediacom AV Associate Director: Nick Docker

Mediacom Biddable Associate Director: Lizzy Tearle

Mediacom Digital Manager: Kathryn Turner

Mediacom Digital Planner Buyer: Shairah Habib

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