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With Mothering Sunday around the corner, Tesco Mobile is delivering a helpful reminder for people to call their mum as part of a national OOH campaign from BBH London. The campaign … read moremakes Motherʼs Day more inclusive by representing the nuances in language used by different communities across the country. The campaign will be running throughout the UK with targeted executions based on the popular terms for ‘Mumʼ in the specific locations. These include Mum, Ummi, Ma, Mam, Maw, Maa, Ammi, Mā, Mom and Mama. Media buying and planning was handled by EssenceMediacom.
read less...Designer Adam Buckland
Strategy Director Hannah Slapper
Business Lead Sarah Rodrigues
Account Director Keren Moss
Account Manager Madeleine McCarthy
Print Producer Rachel Clarke
Designer Toni Polain
Designer Jon Ralfs
Designer Paul Floyd
Media EssenceMediacom
Business Director Lauren McGurran
Associate Director Nicola Evans
Account Director Sophie Williams
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