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Tesco Mobile: Cupcake
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All the television and print assets for a recent, high-profile Tesco Mobile campaign from London-based advertising agency The Red Brick Road were created by NATL directors through Not To Scale. According to NATL creative directors Chris Dooley and David Chun, the clients wanted to use the process of baking a cupcake as a metaphor to highlight their latest offers. The content was broadcast throughout the UK during the London Olympics, and NATL's imagery also appeared widely in billboards and posters.
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