During a sold-out La Liga showdown against FC Barcelona, CD Leganés made history—not for goals scored, but for where they placed a logo. In a cheeky and powerful move, the club … read moreunveiled the world’s first testicular-region sponsorship, with the Testicular Cancer Society’s logo directly on players' shorts—in the exact region the disease affects. The campaign, titled Sponsored Balls, was created by FP7McCann to mark Testicular Cancer Awareness Month and spark a conversation that millions of men often avoid. In professional football, the jersey is prime real estate, the most expensive and coveted space for sponsors, seen as the focal point of visibility. But while brands compete for a place on the chest or sleeve, no one pays attention to men’s shorts, especially not the region that men are often too uncomfortable to talk about. That’s exactly why this space was chosen. Sponsored Balls flips the script, placing attention not on the sponsor itself, but on the cause—men’s health. In a sport saturated with logos, this previously untouched zone became the most meaningful, The Testicular Cancer Society’s logo, a simple cherry-like design in purple color was placed at the center of the players’ shorts—the exact area the disease affects. Subtle in execution but bold in implication, the placement turned an often-ignored space into a direct and powerful reminder: check yourself. Accompanying the visual was the rallying cry #TenemosUnPar ("We have a pair")—a message broadcast across stadium signage, digital billboards, and live broadcasts, encouraging men to take the conversation online, share stories, and more importantly, check themselves.
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