Pup-Peroni: Treat The Best To The Best

Pup-Peroni is serving up a new kind of foodie content - this time, starring real (talking) dogs. PSOne - the bespoke Publicis Groupe solution for The J.M. Smucker Co., creatively led by BBH USA - is debuting 'Treat The Best To The Best,' a new creative platform and 360 campaign for Pup-Peroni that leans into taste, quality... and just the right amount of drool. Directed by LJ Johnson of Hungry Man, the spot features four charismatic canine 'influencers' parodying the behaviour of content creators at trendy restaurants. From dramatic taste tests to over-the-top plating reactions, it’s a clever nod to influencer culture - and a delicious reminder that slow-cooked meaty taste makes Pup-Peroni the ultimate treat.