Top 6: August 13th 2025
Interactive

People Like Us: Britain's Ethnicity Bill

Embed Video
Top 6: August 13th 2025
A report on Living Standards by the Resolution Foundation found that Black, Asian and ethnic minorities losing out on an estimated £3.2bn (see notes to editors for details) every year in earnings thanks to the ethnicity pay gap - a year in wages compared to white colleagues doing the same work - it’s clear that inequality comes at an enormous cost. Now, workplace equality champions People Like Us have issued a powerful reminder that it’s time to pay the bill. New research from People Like Us and Scope finds workers calling for real accountability, transparency, and action from the Government in the wake of the Equality (Race and Disability) Bill consultation. 70% of UK workers support mandatory ethnicity pay gap reporting. To hold the UK government to its promise to close the gap by introducing mandatory ethnicity pay gap reporting and implementing the long-promised Equality (Race and Disability) Bill, People Like Us have launched Britain’s Ethnicity Bill. Created by independent creative agency Worth Your While, the campaign seeks to add pressure following the recent consultation of the bill - and finally become legislation - by spotlighting a different type of bill: a giant receipt showing the £3.2bn bill owed to Britain’s ethnic minority workers, in the form of lost annual earnings made up by the ethnicity pay gap. From today, the outsized receipts will appear on an OOH installation in London for the next two weeks. Backing up the bold OOH is a custom-built Receipt Generator tool, which allows individuals to create a personalised receipt — and add their name to the growing total that makes up Britain’s Ethnicity Bill.
Credits Other credits

Digital Studio: Planes Studio

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news