Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Top 6: August 13th 2025
Interactive-image

SuperHeroes: Weather on the Gogh

Embed Video
Top 6: August 13th 2025
What started as a side project turned into an immersive weather platform for SuperHeroes in their latest creative project that uses AI to not only predict the weather, but also paint it. 'Weather on the Gogh' merges meteorological data, machine learning, and fine art to deliver the forecast through the expressive lens of Vincent van Gogh. The site transforms real-time weather into a living Van Gogh painting using custom AI trained on 150+ of the artist’s works. The project is the brainchild of SuperHeroes’ creative copywriter, Cillian Kenny, and a team of developers. It started by training a custom AI model on traditional weather sites and massive datasets to understand the science of forecasting. Using visual pattern recognition, the AI analysed Van Gogh’s works to learn how he interpreted rain, light, atmosphere, and the time of day. The result? Each user sees a painting that reflects the live weather at their exact location, turning raw data into a personalised, AI-curated masterpiece. This isn’t just AI for AI’s sake. It’s expressive, emotional storytelling that blurs the lines between functionality and feeling, giving us a reason to look up from our phones and see the sky in a new light.
Credits

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news