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Top 6: August 20th 2025
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Way Out West: The Kidney Pass

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Top 6: August 20th 2025
This year, tickets to Way Out West Festival sold out earlier than ever. With no tickets left, the FOMO kicks in hard. This year’s festival brings a star-studded line up to the stage, featuring international heavyweights like Charli XCX, Chappell Roan, and the legendary Iggy Pop. People start saying they’d give up just about anything to get one. And Kidney tops the list. A classic festival phrase we’ve all heard (or said): “I’d give my kidney for a ticket.” Well, now you actually can. Kind of. In an unexpected move, Way Out West - in collaboration with MOD, More Organ Donation and NORD DDB is giving away a limited number of festival tickets to people who sign up to Sweden’s national donor registry. While we’re obviously not harvesting organs at the gate, the point is serious: organ donation saves lives. Sign ups to the Donor Registry have decreased by over 30 % in recent years. And if our sold-out status can help shine a light on that, then that’s music to our ears.
Credits Other credits

Agency

Community Manager Amanda Brohman

Strategist Aynur Isayeva

Community Manager Ebba Hoffman Öjdahl

Client Lead Tobias Bergenwall

Production

Editor Lukas Klouth

Client

Designer Daniel Tiderman

Marketing Manager Filip Hiltmann

Manager Kimmie Winroth

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