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Top 6: January 14th 2009
Interactive

OwnYourC Campaign: Anti-tobacco Awareness

Top 6: January 14th 2009
The new Own Your C 2.0, created by AgencyNet, is a rich online community that allows teens to share their opinions about the choices they face each and every day. The site empowers teens to take ownership of their choices and gives them what they want most—a soapbox to express themselves. The result is a hotbed of debate, individuality, and self-expression that truly leverages the power of peers to influence behavior and decision-making. Choices can be expressed via text, photo, image or video – empowering a highly customized interaction within the community. From the AgencyNet, New York
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“From the start, the Own Your C campaign has been about helping teens to understand that the choices they make truly define and shape who they are. The new OwnYourC.com takes that thought, couples it with teens’ natural tendency to socialize and communicate on the web, and offers a constructive forum for teens to share their stories about the choices they face every day. It’s a great place to connect and ultimately to realize that whatever you’re facing, you’re not alone.”

-Alex Morrison

VP Consumer and Brand Strategy

AgencyNet Interactive



“The new ownyourC.com is built on Flash technology and Papervision, which have rarely been used in the development of Web 2.0 applications, and offer users a visually immersive experience. Slick transitions and ambient, 3D animations make the site feel alive—you can really feel the sense of activity and connection. Add in a robust community that powers the site, and ownyourC.com really is a great place for teens to Connect, Share and Influence.”

-Pierre Kremer

Senior Project Manager

AgencyNet Interactive

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