OwnYourC Campaign: Anti-tobacco Awareness

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• Category Education
• URL http://ownyourc.com
• Client Cactus Marketing
• Agency AgencyNet, New York
• Country United States of America
• Uploaded 1 January, 2009

“From the start, the Own Your C campaign has been about helping teens to understand that the choices they make truly define and shape who they are. The new OwnYourC.com takes that thought, couples it with teens’ natural tendency to socialize and communicate on the web, and offers a constructive forum for teens to share their stories about the choices they face every day. It’s a great place to connect and ultimately to realize that whatever you’re facing, you’re not alone.”

-Alex Morrison

VP Consumer and Brand Strategy

AgencyNet Interactive



“The new ownyourC.com is built on Flash technology and Papervision, which have rarely been used in the development of Web 2.0 applications, and offer users a visually immersive experience. Slick transitions and ambient, 3D animations make the site feel alive—you can really feel the sense of activity and connection. Add in a robust community that powers the site, and ownyourC.com really is a great place for teens to Connect, Share and Influence.”

-Pierre Kremer

Senior Project Manager

AgencyNet Interactive