Groundhog Day: Groundhog Dreams

It’s year FIVE of the Groundhog franchise from the Pennsylvania Tourism Office. The half-decade campaign—created by Philly-based creative agency Red Tettemer—features another episodic adventure starring Groundhog and Shadow in their ongoing match of wits and guile. Of course, it all leads up to their yearly face-off on February 2, Groundhog Day. This year delves into the mind of Groundhog as he tries to fight off the demons of his dreams…or a nightmare that’s all too real?

Groundhogdreams.com offers a journey into the brain space of our favorite marmot, as he lies trapped in a semi-lucid dreamland following an unfortunate run-in with a pickup truck. Visitors to Groundhog’s surreal world will watch as the ultimate prognosticator gets lost in a string of seemingly never-ending nightmares. Webisodes will begin on Friday, January 9. New webisodes will be released bi-weekly until the drama commences on Groundhog Day, February 2. See if Groundhog will escape the machinations of his dark side, or if he’s seen his shadow once and for all.

While at Groundhogdreams.com, visitors will also be able to vote on Groundhog’s chances of survival, offer get well gifts, read dream interpretations and sign up for updates to keep tabs on Groundhog’s condition and latest mental adventures. As always, the dreams culminate fantastically on Groundhog Day, when the world will learn if Groundhog will wake up in time to see his shadow or go down as a famous piece of road kill.

Also, given this historic occasion—the Quinquennial Anniversary of Groundhog vs. Shadow—a commemorative dinner plate has been expertly crafted and shared with media and bloggers. And obviously, given the predicted clamor for this special memento, it will also be available for purchase on eBay. Each plate is signed by Groundhog and Shadow for authenticity and drives lucky recipients to this year’s web destination: groundhogdreams.com.

Meanwhile, social media efforts on Facebook, Twitter and video sharing sites will continue the conversation, in addition to humorous email blasts to alert the world about Groundhog’s latest dream. And in select Pennsylvania cities, groundhog stunts-with Shadow continuously lurking in the background—aim to create further buzz.