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Top 6: January 14th 2009
Interactive
Oxford Dictionaries: Save the Words
Top 6: January 14th 2009
Increasingly we rely more and more on spell check and predictive text. The art of communication is sacrificed for the efficiency of abbreviation. Dictionaries are rapidly losing their relevance.
Each year hundreds of words are dropped from the dictionary due to disuse. This digital campaign encourages people to adopt and save these words in a fun and engaging manner. By association this will inspire a love of words and passion for the English language and, most importantly, use of the Oxford dictionary. The site from Y&R Singapore
Agency Project Manager: Siraj Mohammed Sirajuddeen Also best this week |
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