Radio ad: Menulog: What's Good In Your Hood - Menulog

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After working with global icons like Snoop Dogg, Katy Perry, Christina Aguilera and Wu Tang Clan, Menulog (the Aussie version of delivery-service, JustEats) decided to bring it home - repositioning themselves away from the global stage back towards their local roots.

Their new platform, “What’s Good in your Hood?”, features a custom-track written by Australian hip-hop icons Bliss N Eso and is packed with sonic cultural nods that celebrate the country’s diverse food culture and those who make it.

But we didn’t just make one custom-track, we made 252 bespoke tracks for radio using AI to clone Bliss N Eso’s voices. In each song, the lyrics were changed to be localised to every major delivery region in Australia - from Bondi Beach to Hobart. Depending on where you were in the country, you’d be hearing lyrics that shouted out your local suburb and your local restaurants nearby.