Menulog: Menulog - What's Good In Your Hood

After working with global icons like Snoop Dogg, Katy Perry, Christina Aguilera and Wu Tang Clan, Menulog (the Aussie version of delivery-service, JustEats) decided to bring it home - repositioning themselves away from the global stage back towards their local roots.

Their new platform, “What’s Good in Your Hood?”, features a custom-track written by Australian hip-hop icons Bliss N Eso and is packed with sonic cultural nods that celebrate the country’s diverse food culture and those who make it.

But when it came to OOH, we didn’t just make one key visual, we made 100 bespoke OOH using AI to upscale food images from local restaurants found on the Menulog app. Hundreds of headlines were created to call out local restaurants and their most popular menu item, all with Bliss N Eso’s hip-hop tone of voice. Depending on where you were in the country, you’d be seeing OOH shouting out your local suburb and your local restaurants nearby.