Interactive ad: Kia Soul: Kia Soul Microsite

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.

As part of the Kia Soul campaign, LA-based independent creative agency David&Goliath recently created http://www.kiasoul.com, a website that offers viewers an immersible, interactive experience.From being able to choose the color of the Soul to clicking on the sheep in the background (which makes a “baaaa” sound), every component on the site was built with a purpose, whether to entertain, inform or illicit a response and action.
The site also features the wildly popular "Hamster" spot with 4 different music tracks, allowing users to download a full mp3 of each song for free.
In addition, D&G created "Escape from Hamsterdam," a video game that lives on the site. Users launch a digital hamster out of his terrarium to reach the furthest distance possible by bouncing from one Soul to another.