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New Balance shoes: Feet on Head


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This is a video that was created by BBDO New York and intended to engage a younger audience and fuel the conversation around New Balance all while delivering a message of fit: in New Balance shoes, you can keep your mind on the run and not your feet.The video is being released to time with the NYC marathon.
Other credits

Agency: BBDO, New York

Chief Creative Officers: David Lubars, Bill Bruce

Executive Creative Directors: Greg Hahn, Mike Smith

Art Director: Cesar Finamori

Copywriter: Avital Pinchevsky

SVP, Executive Producer: Elise Greiche-Pavone

SVP, Executive Music Producer: Loren Parkins



Production Company: RSA Films, Los Angeles

Director: Bill Bruce

President: Jules Daly

Executive Producer: Tracie Norfleet

Line Producer: David Mitchell

Director of Photography: Bob Ganz



Editorial: Nomad

Editor: John Murray

Assistant Editor: Jenny Mogan

Executive Producer: Susye Melega

Producer: Nicole Steele

Sound Design: Francois Blaignan



Post-Production: Method Studios

Creative Director: Alex Frisch

Senior EP: Gabby Gourrier

VFX Producer: Helen Hughes

VFX Coordinator: Erica Headley

VFX Supervisor: Dan Seddon

Lead Flame Artist: Simon Scott, Alan Lattari

Senior CG Artist: James Le Bloch

CG Artists: Todd Herman, Christine Verzosa, Hiro Okubo,

Andy Tamandl, Olivier Dumont, Tristian Madura

Roto/Paint Artist: Cecile Tecson, Pam Gonzales, James Pastorius



Colorist: Tim Masik @ Company3

Sound Design: Sound Lounge

Mixer: Tom Jucarone

Assistant: Jodi Levine

Music: Emoto Music

Composer: Ryan Elder

Producer: Paul Schultz

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