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This is a video that was created by BBDO New York and intended to engage a younger audience and fuel the conversation around New Balance all while delivering a message of fit: in New Balance shoes, you can keep your mind on the run and not your feet.The video is being released to time with the NYC marathon.
Other credits
Agency: BBDO, New York
Chief Creative Officers: David Lubars, Bill Bruce
Executive Creative Directors: Greg Hahn, Mike Smith
Art Director: Cesar Finamori
Copywriter: Avital Pinchevsky
SVP, Executive Producer: Elise Greiche-Pavone
SVP, Executive Music Producer: Loren Parkins
Production Company: RSA Films, Los Angeles
Director: Bill Bruce
President: Jules Daly
Executive Producer: Tracie Norfleet
Line Producer: David Mitchell
Director of Photography: Bob Ganz
Editorial: Nomad
Editor: John Murray
Assistant Editor: Jenny Mogan
Executive Producer: Susye Melega
Producer: Nicole Steele
Sound Design: Francois Blaignan
Post-Production: Method Studios
Creative Director: Alex Frisch
Senior EP: Gabby Gourrier
VFX Producer: Helen Hughes
VFX Coordinator: Erica Headley
VFX Supervisor: Dan Seddon
Lead Flame Artist: Simon Scott, Alan Lattari
Senior CG Artist: James Le Bloch
CG Artists: Todd Herman, Christine Verzosa, Hiro Okubo,
Andy Tamandl, Olivier Dumont, Tristian Madura
Roto/Paint Artist: Cecile Tecson, Pam Gonzales, James Pastorius
Colorist: Tim Masik @ Company3
Sound Design: Sound Lounge
Mixer: Tom Jucarone
Assistant: Jodi Levine
Music: Emoto Music
Composer: Ryan Elder
Producer: Paul Schultz
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