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New Balance shoes: Basketball
New Balance is premiering a humorous and challenging four video series called "Our U.S. Factory Workers vs. Their U.S. Factory Workers" on NewBalance.com and the New Balance YouTube channel. Part of the fully integrated campaign "America is for the Makers," these videos are complementary to the "Join Us" print ads that ran in The New York Times and Wall Street Journal, enticing their competitors, as well as all companies, to move manufacturing back to the US in recognition that making things here matters.
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