TV ad: Crosstour: Boxes

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Boxes spot from RPA Santa Monica relies on atypical, pronounced polygonal animation and rhythmic music to showcase the all-new Honda Accord Crosstour, a modern alternative to the SUV/CUV category.

Category Automotive
Client American Honda Motor Co., Inc.
Agency RPA, Santa Monica
Production Elastic
Country United States of America
Uploaded 25 November, 2009

Credits

Director
Andy Hall
Chief Creative Officer
David Smith
Creative Director
Pat Mendelson
Copywriter
Seth Prandini
Art Director
Chuck Blackwell
Agency Executive Producer
Gary Paticoff

Other credits

DP: Toby Irwin

Live Action Producer: David Wolfson

Executive Producer: Jennifer Sofio Hall

Designers: An Nguyen, Henry de Leon, Eunice Kim, Max Ulichney

VFX/Finishing Company: a52

CG Lead: Max Ulichney

3D Artists: Paulo de Almada, Ian Ruhfass, Christina Lee, Rick Glenn, Kevin Culhane, Joe Chiechi

Lead Compositor: Shahana Khan

Rotoscoping: David Hochstadter

Colorist: Angus Wall

Assistant Producer: Heather Johann

Producer: Sarah Haynes

Executive Producer: Jennifer Sofio Hall

Music: HUM

Arrangement by: Alex Kemp & Robert Lopez

Executive Creative Director: Jeff Koz

Creative Director: Alex Kemp

Executive Producer: Debbi Landon

Creative Director, Licensing: Tricia Halloran

Crosstour: Boxes

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Crosstour: Boxes

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