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As one of the most watched TV programs of the year, the Super Bowl is the ideal environment to prominently draw attention to Honda's all new Accord Crosstour spot from RPA Santa … read moreMonica . Airing during the fourth quarter, the 30-second spot features an animated squirrel with an insatiable appetite for “squirreling away” all things cargo, set to the tune of “Funky Stuff” by Kool & The Gang. “Squirrel” is part of an integrated, multiplatform advertising campaign developed by Honda’s long-standing agency of record, RPA, to support the vehicle launch.
The series of Accord Crosstour spots (“Instruments,” “Box,” “Snow Trip,” “Squirrel”), produced by Elastic, rely on atypical, pronounced polygonal animation and rhythmic music to showcase the all-new Honda Accord Crosstour, an alternative to the SUV/CUV category.
read less...Production: Elastic
DP: Bill Bennett
Live Action Producer: David Wolfson
Executive Producer: Jennifer Sofio Hall
Post Production
Design Studio: Elastic
Designers: Henry de Leon, Max Ulichney
VFX Studio: a52
CG Lead: Max Ulichney
3D Artists: Paulo de Almada, Ian Ruhfass, Kevin Culhane, Joe Chiechi, Angie Jones
Lead Compositor: Shahana Khan
Rotoscoping: Cathy Gochnour
Producer: Megan Meloth, Sarah Haynes
Executive Producer: Jennifer Sofio Hall
Music
Song: “Funky Stuff,” Kool and The Gang
Composers: Robert Bell, Ronald Bell, George Brown, Robert Mickens, Claydes Smith, Dennis Thomas, Richard Westfield
Publisher: Warner/Chappell Music Publishing
Label: Universal Music Enterprises
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