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Honda and RPA have created a new spot, “Outdoor Rink,” to promote Honda’s sponsorship of the National Hockey League (NHL) and convey Honda’s passion for the sport.
Shot in … read moreMinneapolis, Minn., “Outdoor Rink” celebrates pond hockey, a popular activity in the cold-weather states. Three former NHL players brought the spot’s story to life: Pat LaFontaine, formerly of the New York Islanders, Buffalo Sabres and New York Rangers; Mike Richter, who led the NY Rangers to the 1994 Stanley Cup and played on the team for 13 seasons; and Neal Broten, who played on the gold medal-winning 1980 Winter Olympics team and with the Minnesota North Stars, Dallas Stars, New Jersey Devils and Los Angeles Kings. The Pilot, Ridgeline and all-new Accord Crosstour are showcased.
“We wanted to tell a heart-warming story that captures the true spirit of hockey,” said Joe Baratelli, SVP, Creative Director at RPA. “This spot is intended to bring attention to Honda’s NHL sponsorship while demonstrating that Honda truly embraces the game of hockey.”
read less...Line Producer: Kammie James
Editorial Company: The Reel Thing, Inc.
Transfer: MPC
Colorist: Mark Gethin
Music Company: Elias Arts
Composer: Jonathan Elias
Executive Producer: Ann Haugen
Post Audio: Lime
Mixer: Loren Silber
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