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Quit Plan: Everybody's Monkey is Different - Everybody's Monkey Is DifferentThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Clarity Coverdale Fury know it's never easy getting a monkey off your back.
“I think the idea of using real monkeys helps hit home the notion of just how hard it is to quit smoking,” says Clarity Coverdale Fury Executive Creative Director, Jac Coverdale. “The monkey is a great visual to talk about overcoming the power of addiction to tobacco."
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