QUITPLAN Services: Inner Conflict - Woman

This new campaign for QUITPLAN® Services demonstrates the conflicting logical, physical and emotional needs of a smoker. The spots open with a smoker whose logical side wants to quit, but the emotional and physical are hesitant. They are looking for a sensible approach to help them quit smoking: A plan that includes phone counseling and connecting with others for the emotional side, dealing with cravings for the physical side and online resources for the logical side. QUITPLAN Services comes to the rescue, allowing all of the parts of their personality to work together through the quit process.