ClearWay Minnesota: School Bus

The perception of most people is that now that smoking is no longer allowed in bars and restaurants the problem is pretty much taken care of.
Nothing could be further from the truth. Working with our longtime client, ClearWay Minnesota, we created a tough bare-knuckle campaign to show how harmful and dangerous tobacco is. In an all-out totally integrated multi-media campaign, we're demonstrating how big a problem tobacco is for our state's youth, health, and budget.