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The centerpiece of the campaign for Fable III is a :60 second film, “Revolution,” set in the fictional land of Albion, 50 years after the events of Fable II. There is great disparity … read morebetween the rich and the poor, and a tyrannical King is in power. The land has fallen under the shadow of corruption and greed. A Hero has risen and enlisted the people to defend his nation from the inside. Depicted through a series of richly detailed, cinematic, slow motion moments, “Revolution” tells the story of the fall of a tyrant, and the rise of a new leader. Brought to life with Emmy award winning visual effects house Psyop, whose credits include Coca-Cola “Heist” and Häagen-Dazs “Honey Bees,” the team created a CG world built on game assets, then re-imagined and re-detailed it in a style similar to a painting by one of the Old Masters. This rich visual journey is set to a grinding track, “Young Men Dead” from the Austin-based Indie rock group, The Black Angels. The result is a compelling story of struggle and triumph. A story of Revolution.
read less...CREDIT SHEET
Spot title: Revolution
Game title: Fable III
Client: Xbox
Agency: agencytwofifteen
Executive Creative Directors: Scott Duchon, John Patroulis
Art Director: Steve Couture, Jeremy Diessner, Aramis Israel
Copywriter: Michael Illick
Agency Director of Integrated Production: Tom Wright
Agency Producer: Alex Spahr
Account Director: Peter Goldstein
Management Supervisor: Zach Rubin
Account Executive: Stephanie Scott
Production Company: Psyop LA
Director: Laurent Ledru
Executive Producer: Neysa Horsburg
Line Producer: Alyssa Evans
VFX Supervisor/CG Lead: David Chontos
Editor: Brett Nicoletti
Storyboard Artist: Paul Binkley
Zbrush Modelers: Rafael Grassetti, Justin Lewers
Modelers: Rie Ito, Wendy Klein
Rigger: Lee Wolland
Pre-Visualization: Victor Garza, Ben Liu
Lead Animator: David Bokser
Animators: Victor Garza, Chris Meek, Alejandro Castro
FX Artists: Allan Mckay, Ben Fiske
Matte Painters: Tim Clark, Elias Gonzalez
Look Dev TD: David Chontos
Lead Lighter: Denis Kozyrev
Light/Texture Artists: David Chontos, Denis Kozyrev, Katie Yoon, John Cook, Rafael Pratti
Compositors: David Chontos, Denis Kozyrev, Katie Yoon
Flame Artist: Alex Kolasinski
Music: Licensed track, “Young Men Dead” by Black Angels
Mix: Hector Perez/Music Orange, Rohan Young and Loren Silber/Lime Studios
Title Animation/Graphics: Elastic TV
First online airdate: 10/13/10
First US broadcast airdate: 10/14/10
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