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Fable III: Revolution


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The centerpiece of the campaign for Fable III is a :60 second film, “Revolution,” set in the fictional land of Albion, 50 years after the events of Fable II. There is great disparity between the rich and the poor, and a tyrannical King is in power. The land has fallen under the shadow of corruption and greed. A Hero has risen and enlisted the people to defend his nation from the inside. Depicted through a series of richly detailed, cinematic, slow motion moments, “Revolution” tells the story of the fall of a tyrant, and the rise of a new leader. Brought to life with Emmy award winning visual effects house Psyop, whose credits include Coca-Cola “Heist” and Häagen-Dazs “Honey Bees,” the team created a CG world built on game assets, then re-imagined and re-detailed it in a style similar to a painting by one of the Old Masters. This rich visual journey is set to a grinding track, “Young Men Dead” from the Austin-based Indie rock group, The Black Angels. The result is a compelling story of struggle and triumph. A story of Revolution.
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CREDIT SHEET



Spot title: Revolution

Game title: Fable III

Client: Xbox

Agency: agencytwofifteen

Executive Creative Directors: Scott Duchon, John Patroulis

Art Director: Steve Couture, Jeremy Diessner, Aramis Israel

Copywriter: Michael Illick

Agency Director of Integrated Production: Tom Wright

Agency Producer: Alex Spahr

Account Director: Peter Goldstein

Management Supervisor: Zach Rubin

Account Executive: Stephanie Scott



Production Company: Psyop LA

Director: Laurent Ledru

Executive Producer: Neysa Horsburg

Line Producer: Alyssa Evans

VFX Supervisor/CG Lead: David Chontos



Editor: Brett Nicoletti

Storyboard Artist: Paul Binkley

Zbrush Modelers: Rafael Grassetti, Justin Lewers

Modelers: Rie Ito, Wendy Klein

Rigger: Lee Wolland

Pre-Visualization: Victor Garza, Ben Liu

Lead Animator: David Bokser

Animators: Victor Garza, Chris Meek, Alejandro Castro

FX Artists: Allan Mckay, Ben Fiske

Matte Painters: Tim Clark, Elias Gonzalez

Look Dev TD: David Chontos

Lead Lighter: Denis Kozyrev

Light/Texture Artists: David Chontos, Denis Kozyrev, Katie Yoon, John Cook, Rafael Pratti

Compositors: David Chontos, Denis Kozyrev, Katie Yoon

Flame Artist: Alex Kolasinski



Music: Licensed track, “Young Men Dead” by Black Angels

Mix: Hector Perez/Music Orange, Rohan Young and Loren Silber/Lime Studios



Title Animation/Graphics: Elastic TV



First online airdate: 10/13/10

First US broadcast airdate: 10/14/10

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