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Pedigree: DentaStix

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A new TVC, print and online campaign, launched this week for PEDIGREE DentaStix, a daily oral care routine for dogs that can help prevent gum disease.

Founded on a statistic that 4 out of 5 dogs suffer from gum disease and the worrying fact that most owners are unaware of its prevalence, Pedigree’s campaign endeavors to raise awareness of the issue and educate owners through humour, on the importance of regular dental care.
Credits Other credits

Diana Parada – Tequila Digital Producer Sophie Tschuchnigg – Tequila Junior Digital Producer

Aaron Stannard – Tequila Developer

Kiyo Nishimura – Tequila Developer

Jeff Mok – Tequila Design and Flash Developer

Rob Harris – Tequila Developer

Rob Reng – Tequila Tech Lead

Kristina Mason – Tequila QA

Aaron Chevin – Tequila NZ Developer

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