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Top 6: February 23rd 2011
Interactive
Snickers: You're Not You When You're Hungry
Top 6: February 23rd 2011
To extend the Snickers "You're not you when you're hungry" campaign into the digital realm, BBDO New York has created an interactive experience that allows viewers to witness Richard Lewis' whininess first-hand with a YouTube page takeover. Lewis - who appeared in a Super Bowl spot along with Roseanne Barr - becomes 'you when you're hungry', and leads the user through a first person POV of YouTube videos, offering his hungry and whiny commentary.
Senior Digital Producer: Marc Minor RelatedAlso best this week |
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